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Social Sherpa

Social Media Marketing
Case Studies

Case Study 1

Client: Catering + Venue/ Bellagio Boutique Event Venue

The Challenge

The client aimed to build a more substantial and engaged online audience. With limited social presence and low interaction, their goal was to establish brand awareness, grow their follower base, and foster consistent engagement across digital platforms.

The Strategy

We implemented a comprehensive, multi-channel approach to strengthen visibility and connection:

  • Consistent organic posting to share brand values, offerings, and relevant updates.

  • Developed engaging demo reels to showcase services and boost reach.

  • Conducted weekly manual engagement, interacting with 50 targeted accounts through likes and comments to build visibility and connection.

  • Shared 2–3 posts weekly in carefully selected Facebook groups, targeting communities aligned with the client’s audience to increase awareness and drive traffic.

  • Sent two dedicated email campaigns to promote specific events, which included detailed menus, pricing packages for different event types, and clear calls to action.

The Results

  • Significantly elevated brand awareness, with a notable rise in profile visits and reach across platforms, making Bellagio more discoverable to prospective clients.

     

  • Built an actively engaged audience, reflected by consistent content interactions and deeper user interest driven by reels and group engagement.

     

  • Established strong growth momentum, achieving a 20x increase in Facebook followers and a 10x increase on Instagram, transforming the venue’s digital footprint and signalling a more influential market presence.

Key Takeaways

  • CPC Reduction: Reduced industry-standard CPC from ~$7.00 to ~$2.00 — a 71% decrease in cost-per-click.
  • Cost-Effective Leads: Achieved an average Cost Per Lead (CPL) of just $18.19 in a high-cost fitness vertical 
  • High-Volume Lead Generation: Successfully delivered 4,731 qualified leads within a controlled budget.
  • Hyperlocal Targeting: Focused geo-targeted campaigns on Don Mills Road & Richmond Hill, maximizing local relevance and ROI.
  • Smart Keyword Strategy: Prioritized high-intent, low-competition keywords to boost qualified traffic at a lower cost.
  • Optimized Ad Messaging: Used compelling CTAs and A/B tested ad creatives to enhance engagement and performance.
  • Conversion Optimization: Improved landing page performance to support lead generation and lower CPL

Case Study 2

Client: Don Mills and Richmond Hill Fitness/Gym

The Challenge

The client sought to establish a stronger presence on social media by building a larger, more engaged audience. Their primary objectives were to grow their follower base and increase meaningful interactions with potential customers.

The Strategy

A comprehensive social media marketing strategy was implemented, focused on:

  • Consistent organic posting is designed to highlight the brand’s value proposition and strengthen its voice.
  • High-quality demo reels to effectively showcase services and build credibility with target audiences.
  • Proactive community engagement through thoughtful commenting, interactive stories, and targeted content designed to encourage participation.

The Results

  • Dramatically increased visibility and awareness, particularly on Instagram, where strong content variety translated into high reach and discovery.

  • Created sustained engagement, with link clicks and profile visits reflecting audience curiosity and intent to learn more or visit in person.

  • Achieved exponential follower growth on Instagram, establishing Fitness Connection as a credible and popular fitness destination within its target communities.

July 2023 to May 2025 Metrics

Key Takeaways

A strategic blend of consistent organic content, high-quality visuals, and proactive audience engagement can effectively accelerate social media growth, transforming a brand’s online presence into an active, loyal community.

Case Study 3

Client: Local Construction Company

The Challenge

Roccofella Steel wants to strengthen its digital presence in a competitive market and turn online visibility into real business growth. The company needed to build a more professional and credible image on social media, attract new clients through Facebook and Instagram and grow a high-intent follower base that would support long-term brand engagement and customer acquisition.

The Strategy

We implemented a comprehensive digital marketing strategy that integrated both organic and paid social tactics to maximize reach and impact:

  • Developed and maintained a consistent visual brand identity, ensuring professional and credible presentation across all platforms

  • Curated and scheduled organic content featuring project highlights, customer testimonials, educational carousels, and reels that addressed common buyer concerns

  • Ran Meta ad campaigns to supplement organic efforts targeting prospective clients with awareness and lead generation objectives, using visuals and messaging aligned with their interests and pain points

The Results

  • Established a strong and consistent digital presence, building trust and recognition among target audiences
  • Generated consistent leads and inquiries, driven by the combined impact of Meta advertising and high-performing organic content
  • Achieved steady follower growth, expanding the company’s reach and nurturing a growing online community of potential customers

Key Takeaways

By strategically blending organic social media content with targeted Meta advertising and community-based outreach, the steel building company successfully built a credible digital presence, engaged its ideal audience, and generated meaningful client leads, all through a scalable, repeatable approach.

Case Study 4

Client: Catering + Venue/Bellagio Boutique Event Venue

The Challenge

The Vue and Clubhouse wanted to increase both B2B and B2C leads for their diverse event offerings from corporate meetings to weddings, social gatherings, and golf tournaments. Their goal was to showcase the venue as a premier destination in while driving actual bookings, not just social engagement.

The Strategy

We implemented a targeted, full-spectrum social media marketing strategy designed to build visibility, trust, and consistent lead generation:

  • Seasonal Campaigns: We ran campaigns aligned with peak event seasons highlighting peak wedding months/ if there’s a promotion going, social and corporate events. Additionally, we launched dedicated 1-week engagement campaigns to boost interaction and reach.

  • Content Mix: Showcased high-quality visuals of events, behind-the-scenes moments, guest testimonials, and dynamic reels highlighting the venue’s versatility.

  • Manual Engagement: Each week, we actively engaged with 50 potential clients by liking and commenting on their posts to nurture genuine connections and stay top-of-mind.

Facebook Group Outreach: Shared 2–3 value-driven posts per week in carefully selected local and event-focused Facebook groups where our target audience was already active.

The Results

  • Built a highly engaged digital audience, doubling reach and significantly growing followers across both Facebook and Instagram.

  • Drove meaningful traffic and inquiries through a mix of organic content and Meta ads, resulting in a steady pipeline of warm leads.

June 2022 to July 2025 Metrics

Key Takeaways

By combining organic and paid campaigns with strong visuals and hands-on engagement, The Vue and Clubhouse turned social media into a powerful lead-gen engine, fueling follower growth, bookings, and a thriving community season after season.

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